Lynda is a well respected professional with 15 years' experience encompassing journalism, public relations and marketing.  Most recently she was managing director of a leading travel PR agency where she spent 12 years having joined as an account executive.  Her specialist skills have been honed handling some of the world's leading holiday destinations including, for nearly a decade, clients such as the Cyprus Tourism Organisation and Greater Miami CVB. 

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With a background as a NCTJ trained journalist,  Lynda understands what the media wants and how to create compelling and targeted content. She has handled crisis communications for a number of destinations affected by high profile incidents involving tourists. Lynda is  equally adept at strategic counsel and travel industry marketing, working with trade partners to develop and grow new tourism product. She has achieved excellent results for organisations seeking to appeal to new audiences or entering the UK market for the first time. Armenia, Franche-Comté, Indianapolis and Rural Cyprus are a few of the destinations whose tourism she has helped boost.

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In depth knowledge of lifestyle marketing has seen her initiate pioneering partnerships for tourism clients with internationally renowned retailers, institutions and celebrities. Projects have included taking over Top Shop, getting arty with Tate Modern, and revving up World Record stunts with Mattel Hot Wheels. Varied activities have included showcasing the Indy 500 - the world's biggest single day sporting event; South Beach Wine and Food Festival - the USA's most glamorous  food event; and ICORET- the world's first religious tourism conference.​

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Filled with wanderlust and boundless curiosity, Lynda has travelled extensively and has been fortunate enough to work, rest or play on five continents.  

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Do contact Lynda to discuss your requirements further.  She would love to use her lifestyle and travel communications expertise to help share your wonders.

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